About Us Lauren Schlau Consulting in California
LAUREN SCHLAU CONSULTING is a Los Angeles based boutique market research and consulting firm known for its expertise and experience serving select clientele engaged in travel/tourism, hospitality, downtown districts, retail, and cultural arts sectors, related to economic development.
We are recognized and respected for reliable, applicable and actionable custom research and providing insight beyond the numbers to help clients develop and execute effective research based strategy.
Please contact us if you seek quantitative or qualitative research for visitor/customer profiles, economic & fiscal impact analyses, brand development, marketing return on investment assessments, tourism, retail, or cultural arts economic development assistance, or organizational development.
Beginning her professional career in full service quantitative consumer market research, Ms. Schlau is a well-known and respected consultant. Prior to founding LSC, Lauren was a manager at the Los Angeles office of hospitality consulting firm PKF Inc., and research director at the San Diego Convention & Visitors Bureau. As well, she has been employed by or consulted to the City and County of Los Angeles, and State of California.She has been very involved in local community/economic development, having been appointed by several Los Angeles elected officials to local advisory committees including a new business improvement district (BID), a community plan development committee and a design board to review the development of a public/private community retail center.Various groups, including the Western Association of Convention & Visitors Bureaus, CalTravel Southern California Visitor Industry Outlook Conference, and Oregon Restaurant Association, as well as visitor bureaus and chambers of commerce throughout the west have featured Lauren as a speaker on travel, hospitality and research.
is a Los Angeles based boutique market research and consulting firm known for its expertise and experience serving select clientele engaged in travel/tourism, hospitality, downtown districts, retail, and cultural arts sectors, related to economic development.
Ms. Schlau earned a Master of Public Administration (MPA) from the University of Southern California, and Bachelor of Science in communications from Northwestern University, and completed post-graduate certificate programs in Management Development for Entrepreneurs (MDE – 2002) from the recognized UCLA Anderson School of Management and in Total Quality Management (TQM – 1998), focusing on organizational improvement and leadership, from UCLA Extension. For five years she instructed Hospitality Marketing and Foodservice Marketing at UCLA Extension.
ALSC is affiliated with professional organizations, including:
- California Travel (CalTravel) (past executive board)
- California Downtown Association (CDA) (executive board)
- Los Angeles Central City Association (CCA)
- Los Angeles Downtown Center Business Improvement District (DCBID)
(past marketing committee co-chair)
- Los Angeles Tourism & Convention Board
- Travel & Tourism Marketing Association (TTMA) (past president)