LAUREN SCHLAU, PRINCIPAL

Lauren Schlau is the Principal/Owner of Lauren Schlau Consulting, a City of Los Angeles market research and consulting firm she founded in 1992.

Ms Schlau began her professional career in full service quantitative and qualitative consumer market research, and has been a consultant since 1981.  Prior to LSC, Lauren was a manager at the Los Angeles office of PKF Inc., a hospitality consulting firm, and research director at the San Diego Convention & Visitors Bureau. She also has been employed by or consulted to the City and County of Los Angeles and the State of California.

Ms. Schlau is affiliated with several professional organizations, including past executive board member of the California Travel Industry Association (CalTIA) and past president of the Travel & Tourism Marketing Association.  The firm also holds memberships in the American Marketing Association (AMA), Destination Marketing Association International (DMAI) and the Travel & Tourism Research Association (TTRA).

She has been very involved in local community economic development.  Several Los Angeles elected officials have appointed Lauren to local advisory committees including a new business improvement district (BID), a community plan advisory committee and a design board to review the development of a public/private community retail center.

Lauren has been a featured speaker on travel, hospitality and research for groups including the Western Association of Convention & Visitors Bureaus, and the Oregon Restaurant Association, as well as numerous visitors bureaus and chambers of commerce. She also has been a marketing instructor in the UCLA Extension Foodservice and Hospitality Program.

Ms. Schlau earned a Master of Public Administration from the University of Southern California, and Bachelor of Science in mass communications from Northwestern University. 

She completed professional certificate programs from the recognized UCLA Anderson School in Management Development for Entrepreneurs (2002), and from UCLA Extension in Total Quality Management (1998), focusing on organizational improvement and leadership.

SEE THIS CASE