Tourism / Leisure / Hospitality

California Office of Tourism (CalTour)
and Cal. Travel & Tourism Commission (CTC)

* Study of visitors California Welcome Centers (2004)
* Study of CalTour Travel Show and impacts of CalTour materials on trips taken (1999)

Laguna Beach Visitors & Conference Bureau

* Study of magazine destination ad concepts (2005)

LA Inc., the Convention & Visitors Bureau

* Secured $400,000 U. S. Dept. of Commerce Market Development Cooperator Program grant; resulted in funding for on-going

Pacific Park

* Year-long on-site study to develop a demographic and behavior profile of patrons to this family amusement attraction on the Santa Monica Pier (1997-98)

* Study of projected attendance for funders prior to the opening of Pacific Park (1995)

Santa Monica Convention & Visitors Bureau

* Market research to identify motivations for “best at beach” brand positioning (2006)
* Impact of special events at the beach parking lot (2006)

Wilshire Grand Hotel

* Study of market performance and positioning for the hotel’s four restaurants (2003)

Southern California Magazine Group/Performances Magazine

* Profile of patrons at eight Southern California live-theaters for marketing outreach (2004)

Universal Studios Hollywood

* Study of non-local visitors; developed visitor profile for long-term strategic plan (2001)

* Study of visitor perceptions/responses to Hollywood CityPass marketing program, resulting in offerings revisions (2001)

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