LAUREN SCHLAU CONSULTING offers market research and consulting services to a range of clients in the private, not-for-profit and public sectors.
The firm specializes in organizations in the travel/tourism, retail and cultural arts sectors, and other related sectors such as development and economic development entities.
The company principal has had direct professional experience as an employee in and as a consultant to each of the sectors. As a result, LSC offers clients of each sector a deep understanding and appreciation of its specific challenges and needs.
We believe that our collaborative approach on each project helps facilitate effective and relevant outcomes across business sectors and research needs.
CLIENT:
Public/Governmental
Baldwin Park (City of) – Economic Development
Beverly Hills (City of) - Parking Operations
California Tourism (CalTour) and Cal. Travel & Tourism Commission (CTC)
Los Angeles (City of) - Chief Legislative Office (with ERA Consulting)
Los Angeles (City of) – Community Redevelopment Agency
Los Angeles Neighborhood Initiative (LANI)/CD #3
Mono (County of) – Economic Development & Special Projects
Not-for Profit
Arizona Gay & Lesbian Pride, Inc.
Beverly Hills Chamber of Commerce and City of Beverly Hills
Beverly Hills Conference & Visitors Bureau
California Lodging Industry Association (CLIA)
California, Oregon and Washington Restaurant Associations
Destination Taos/Taos Chamber of Commerce
Laguna Beach Visitors & Conference Bureau
LA Inc., the Convention & Visitors Bureau
L.A. Downtown Center Business Improvement District (BID)
Long Beach Lesbian & Gay Pride, Inc.
Los Angeles Gay & Lesbian Pride
Marina del Rey Convention & Visitors Bureau
Museum of Contemporary Art (MOCA)
Museum of Neon Art (MoNA)
Newport Beach Conference & Visitors Bureau
Orange County Tourism Council
Oxnard Convention & Visitors Bureau
Pasadena Convention & Visitors Bureau
Redondo Beach Round Table and Chamber of Commerce/Visitors Bureau
Santa Barbara Conference & Visitors Bureau
Santa Monica Convention & Visitors Bureau
Santa Clara Convention & Visitors Bureau
Santa Cruz County Conference & Tourism Council
Santa Monica Convention & Visitors Bureau
Ventura Visitors & Convention Bureau
West Hollywood Marketing & Visitors Bureau
Private
Brookfield Properties (formerly Trizec)
Caruso Affiliated Properties
IDS Development
Pacific Park Anusement Park
Red Line Tours
Southern California Magazine Group/Performances Magazine
Universal Studios Hollywood
Wilshire Grand Hotel
PROJECTS:
PROFESSIONAL SERVICES
- Marketing Plans/Marketing Strategies
- Quantitative Market Research Studies/Surveys
- Brand foundation research as part of brand development
- User Demographic and Behavior Studies
- Marketing/Management and Organizational Effectiveness
- Qualitative Research - Focus Group Moderation and Executive Interviewing
- Strategic Plans/Operational Reviews
- Economic Feasibility studies
- Economic Impact Studies and Measurements
ENTITIES SERVED
- Convention and Visitors Bureaus
- County and State Tourism Offices
- Economic Development and Community Redevelopment Agencies
- Chambers of Commerce/Other Business and Civic Associations
- Private businesses with a need for research information
- Owners/operators of visitor serving and other business
- Convention, Trade Show and Conference Centers
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