CLIENTS
LAUREN SCHLAU CONSULTING offers market research and consulting services to a range of private, not-for-profit and public clients, focusing on entities involved in or related to local economic development, including travel/tourism, other hospitality, retail, cultural arts and managed assessment districts.
ENTITIES SERVED
- Convention and visitors bureaus
- Managed assessment (downtown) districts
- County and state tourism offices
- Economic and community development agencies
- Chambers of commerce/other business and civic organizations
- Retail developers/operators
- Arts/cultural institutions
- Private businesses
REPRESENTATIVE CLIENT LIST
Public/Governmental
- City of Santa Monica (Dept. of Cultural Affairs)
- Baldwin Park City – Economic Development
- Beverly Hills City - Parking Operations
- California Travel & Tourism Commission (CTTC)
- Los Angeles City - Chief Legislative Office (with ERA Consulting)
- Los Angeles City – Community Redevelopment Agency
- Los Angeles County – Department of Beaches & Harbors; Dept. of Public Workd
- Mono County – Economic Development Department
- Santa Monica City – Cultural Affairs Department
Not-for-Profit
- Arizona Gay & Lesbian Pride, Inc.
- California Parks & Recreation Society
- Beverly Hills Chamber of Commerce
- Beverly Hills Conference & Visitors Bureau
- California Lodging Industry Association (CLIA)
- California, Oregon and Washington Restaurant Associations
- California Parks & Recreation Society (CPRS)
- Destination Taos/Taos Chamber of Commerce
- Huntington Beach Visitors & Marketing Bureau
- International Downtown Association (IDA)
- Laguna Beach Visitors & Conference Bureau
- LA Inc., Los Angeles Convention & Visitors Bureau
- Los Angeles Downtown Center Business Improvement District
- Los Angeles Neighborhood Initiative (LANI)/L.A. City Council Dist. #3
- Long Beach Lesbian & Gay Pride, Inc.
- Los Angeles Gay & Lesbian Pride/Christopher Street West
- Marina del Rey Convention & Visitors Bureau
- Museum of Contemporary Art (MOCA)
- Museum of Neon Art (MoNA)
- Newport Beach Chamber of Commerce
- Visit Newport Beach (Conference & Visitors Bureau)
- Oceanside Chamber of Commerce/California Welcome Center
- Orange County Tourism Council
- Oxnard Convention & Visitors Bureau
- Pasadena Convention & Visitors Bureau
- Redondo Beach Chamber of Commerce/Visitors Bureau
- Santa Barbara County Conference & Visitors Bureau
- Santa Monica Convention & Visitors Bureau
- Santa Clara Convention & Visitors Bureau
- Santa Cruz County Conference & Visitors Council
- Santa Monica Convention & Visitors Bureau
- Sunset Strip Business Association (Business Improvement District)
- Ventura Visitors & Convention Bureau
- West Hollywood Marketing & Visitors Bureau
Private
- B + F Properties/Craig Lawson Company
- Brookfield Properties
- Caruso Affiliated Properties
- IDS Development
- Pacific Park Amusement Park
- Red Line Tours
- Southern California Magazine Group/Performances Magazine
- Universal Studios Hollywood
- Wilshire Grand Hotel
PROJECTS
Arts
Museum of Contemporary Art (MOCA)
- Segmentation and behavioral study of patrons to A Minimal Future? exhibition
- Economic Impact Study of Andy Warhol Retrospective (with LA Inc)
Museum of Neon Art (MoNA)
- Study of potential utilization and revenue in new MONA location to be used for lease negotiations; market analysis and utilization and revenue projections (with LA-CRA)
- Study of Attendance Impacts with potential increase in entry fees; competitive market analysis and revenue projections
Brand Development
City of Baldwin Park
- Research for citywide brand positioning/development
Redondo Beach Chamber of Commerce – Roundtable
- Research for citywide brand positioning/development
California Lodging Industry Association (CLIA)
- Member brand research, action and communications plan strategies ( with Poimiroo Partners Public Relations)
California Parks and Recreation Society (CPRS)
- In-depth consumer brand research for CPRS for use by local agencies in communication support strategies
City of Baldwin Park
- Research for citywide brand positioning/development
Retail/Housing/Community
Beverly Hills Chamber of Commerce and City of Beverly Hills
- In-depth year-long study of Beverly Hills retail market and patron profile
Brookfield Properties
- On-site intercept profile/behavioral study of Downtown Los Angeles 7th + Fig Center patrons/shoppers for tenant recruitment and center repositioning
Caruso Affiliated – The Grove
- Study of The Grove patron dynamics to assess current and future marketing and operations
- Study of the economic impacts of The Grove on its surrounding community; used as basis for development of a major lifestyle center
- Study of Holiday shopping behaviors and spending impacts, used for marketing planning
Downtown Center Business Improvement District
- Major demographic study of residents, employees and visitors to downtown Los Angeles for use in retail oriented economic development
- On-site intercept profile Study of major downtown segments: residents, workers, shoppers, cultural arts visitors and non-local tourists
IDS Development
- Study of amenities for proposed luxury high-rise residence in downtown Los Angeles
Los Angeles Neighborhood Initiative (LANI)
- Project manager for $10 million revitalization program for 2 square mile Reseda Village project area
Patron/ Visitor Profile and Economic & Fiscal Impact
Beverly Hills Conference & Visitors Bureau
- Economic & Fiscal Impacts of Tourism to Beverly Hills
- Economic Impact Study of the Andy Warhol retrospective (with MOCA) used by LA Inc. for cultural tourism development planning and by MoCA for marketing and business development (2002)
Newport Beach Conference & Visitors Bureau
- Economic and fiscal Impacts and visitor profile Study of Tourism to Newport Beach
- Profile of Newport Beach Day visitors
Oxnard Convention & Visitors Bureau
- Study of Economic Impacts of Tourism
Santa Monica Convention & Visitors Bureau
- Study of the Economic Impacts of Tourism to Santa Monica (triennially since 1983)
- Assessment of key international visitor feeder markets
- Economic Impact Estimates of E3 Convention in Santa Monica
- Update on Economic & Fiscal Impacts due to September 11 incidents
Ventura Visitors & Convention Bureau
- Visitor Profile and Study of Economic Impacts of Tourism
West Hollywood Convention & Visitors Bureau
- Visitor Profile and Study of the Economic Impacts of Tourism
Tourism/Leisure/Hospitality
California, Oregon and Washington Restaurant Associations
- Year-long study of each state’s consumer dining out behaviors and attitudes
- Monthly restaurant industry Trends report (2002-03) LA Inc., the Convention & Visitors Bureau
California Travel & Tourism Commission (CTTC)
- Review of current research suppliers and review of research section web-site)
- Study of visitors to statewide California Welcome Centers
- Study of CTTC Travel Show and impacts of CTTC materials on trips taken
City of Los Angeles - Chief Legislative Office (with ERA Consulting)
- Study of alternative management structures for the L.A. Convention Center (1998)
Laguna Beach Visitors & Conference Bureau
- Study of magazine destination ad concepts (2005)
LA Inc., the Convention & Visitors Bureau
- Opinions and perceptions of meeting planners of citywide Los Angeles conventions
- Miscellaneous on-going consulting
- Secured $400,000 U. S. Dept. of Commerce Market Development Cooperator Program grant; resulted in funding for L.A. Travel Academy travel agent program and follow-up analysis of impacts
- Pre-post research study of travel agents attending the 1998 Los Angeles ASTA Congress measuring economic impacts and perceptions of L.A. for meetings
Marina del Rey Convention & Visitors Bureau
- Year-long hotel guest survey; guest profile to assist destination target marketing efforts
Pacific Park
- Year-long on-site study to develop a demographic and behavior profile of patrons to this family amusement attraction on the Santa Monica Pier
- Study of projected attendance for funders prior to the opening of Pacific Park
Santa Monica Convention & Visitors Bureau
- Market research to identify motivations for “best at beach” brand positioning
Wilshire Grand Hotel
- Study of market performance and positioning for the hotel’s four restaurants
Southern California Magazine Group/Performances Magazine
- Profile of live Southern California theater patrons for marketing outreach via attendee Internet survey
- Profile of live Southern California theater patrons for marketing outreach via attendee on-site intercept surveys
Santa Cruz County Conference & Visitors Council
- Study of visitor behavior, demographics for marketing, communications and brand support efforts
- Study of visitor behavior, demographics and marketing conversion/return on investment; resulted in continued city funding and enhanced community support
Universal Studios Hollywood
- Study of non-local visitors; developed visitor profile for long-term strategic plan
- Study of visitor perceptions/responses to Hollywood CityPass marketing program, resulting in offerings revisions
Special Events
Arizona Pride, Inc.
- Attendee Profile and Economic & fiscal impacts of annual Phoenix Gay/Lesbian Pride festival
Christopher Street West, Inc.
- Attendee Profile and Economic & fiscal impacts of annual Los Angeles/West Hollywood Gay/Lesbian Pride festival
Huntington Beach Marketing & Visitors Bureau
- U.S. Open of Surfing attendee profile and economic impact study
Long Beach Pride, Inc.
- Attendee Profile and Economic & fiscal impacts of annual Long Beach Gay/Lesbian Pride festival
Newport Beach Chamber of Commerce
- Economic & fiscal impacts and profile of attendees to annual Taste of Newport Beach event
City of Santa Monica
- Economic & fiscal impacts and profile of attendees for Cirque du Soleil - Kooza (with ERA/AECOM)
- Economic & fiscal impacts and profile of attendees to Ashes & Snow photographic exhibition
Santa Monica Convention & Visitors Bureau
- Economic & fiscal impacts of American Film Market in Santa Monica
West Hollywood Marketing & Visitors Bureau
- Economic & fiscal impacts and profile of attendees to annual citywide Halloween special event
