Lauren Schlau Consulting, Marketing Research & Strategic Management Consulting - Los Angeles - tourism research, travel consulting, Los Angeles convention & visitors bureau, CVB, tourism, travel, tourism consulting, economic development, retail consulting, cultural arts, museums, marketing research, marketing planning, branding, bread development, branding research, economic impact studies, visitor profiles, visitor industry consulting,LSC,Lauren Schlau, Lauren Schlau Consulting Los Angeles

As a boutique consultancy, we utilize the expertise we need on an as-needed basis. We have many experienced associates with whom we have developed on-going, long-term relationships to provide detailed analyses, on-site field work, telephone interviewing, programming and data tabulation among other services.

Lauren Schlau, Principal

Lauren Schlau is the Principal/Owner of Lauren Schlau Consulting, the Los Angeles based market research and consulting firm she founded in 1992. Beginning her professional career in full service quantitative consumer market research, Ms. Schlau has been a consultant since 1981. Prior to LSC, Lauren was a manager at the Los Angeles office of PKF Inc., a hospitality consulting firm, and research director at the San Diego Convention & Visitors Bureau. She also has been employed by or consulted to the City and County of Los Angeles, and the State of California.

Ms. Schlau is affiliated with several professional organizations, including past executive board member of the California Travel Industry Association (CalTIA) and past president of the Travel & Tourism Marketing Association. The firm also holds memberships in the International Downtown Association (IDA), the Responsible Hospitality Institute (RHI) and the Los Angeles Central City Association (CCA).

She has been very involved in local community economic development. Several Los Angeles elected officials have appointed Lauren to local advisory committees including a new business improvement district (BID), a community plan advisory committee and a design board to review the development of a public/private community retail center.

Various groups, including the Western Association of Convention & Visitors Bureaus, CalTIA, Southern California Visitor Industry Outlook Conference and Oregon Restaurant Association, as well as visitor bureaus and chambers of commerce have featured Lauren as a speaker on travel, hospitality or research. For five years she was a marketing instructor in the UCLA Extension Foodservice and Hospitality Program.

Ms. Schlau earned a Master of Public Administration from the University of Southern California, and Bachelor of Science in mass communications from Northwestern University.

She completed professional certificate programs from the recognized UCLA Anderson School in Management Development for Entrepreneurs (2002), and from UCLA Extension in Total Quality Management (1998), focusing on organizational improvement and leadership.

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