Other Tourism / Leisure / Hospitality

California, Oregon and Washington Restaurant Associations  
  • Year-long study of each state’s consumer dining out behaviors and attitudes
  • Monthly restaurant industry Trends report (2002-03) LA Inc., the Convention & Visitors Bureau
California Travel & Tourism Commission (CTTC)
  • Review of current research suppliers and review of research section web-site)
  • Study of visitors to statewide California Welcome Centers
  • Study of CTTC Travel Show and impacts of CTTC materials on trips taken
City of Los Angeles – Chief Legislative Office (with ERA Consulting)
  • Study of alternative management structures for the L.A. Convention Center (1998)
Hornblower Cruises & Events
  • Summary of Market dynamics and expectations in special events group meeting market
Laguna Beach Visitors & Conference Bureau
  • Study of magazine destination ad concepts (2005)
LA Inc., the Convention & Visitors Bureau
  • Opinions and perceptions of meeting planners of citywide Los Angeles conventions
  • Miscellaneous on-going consulting
  • Secured $400,000 U. S. Dept. of Commerce Market Development Cooperator Program grant; resulted in funding for L.A. Travel Academy travel agent program and follow-up analysis of impacts
  • Pre-post research study of travel agents attending the 1998 Los Angeles ASTA Congress measuring economic impacts and perceptions of L.A. for meetings
Marina del Rey Convention & Visitors Bureau
  • Year-long hotel guest survey; guest profile to assist destination target marketing efforts
Pacific Park
  • Year-long on-site study to develop a demographic and behavior profile of patrons to this family amusement attraction on the Santa Monica Pier
  • Study of projected attendance for funders prior to the opening of Pacific Park
Santa Monica Convention & Visitors Bureau
  • Market research to identify motivations for “best at beach” brand positioning

Solvang Conference & Visitors Bureau

  • Focus groups of Solvang & Santa Ynez visitors and non-visitors to support brand position and creative development
  • Economic and fiscal Impacts and visitor profile Study of Tourism to Solvang
Southern California Magazine Group/Performances Magazine
  • Profile of live Southern California  theater patrons for marketing outreach via attendee Internet survey
  • Profile of live Southern California  theater patrons for marketing outreachvia attendee on-site intercept surveys
Santa Cruz County Conference & Visitors Council
  • Study of visitor behavior, demographics for marketing, communications and brand support efforts
  • Study of visitor behavior, demographics and marketing conversion/return on investment; resulted in continued city funding and enhanced community support
Universal Studios Hollywood
  • Study of non-local visitors; developed visitor profile for long-term strategic plan
  • Study of visitor perceptions/responses to Hollywood CityPass marketing program, resulting in offerings revisions