Advertising / Marketing Conversion – Return on Investment Studies
Critical questions for effective marketing: How many people inquire for information to your entity, how many ultimately visit/purchase (conversion), what was their purchase economic and fiscal impact, and how much did organizational marketing efforts influence visitation/ purchase?
While many factors influence purchase decision-making, marketing, including advertising, promotions, websites, editorial, special events, trade shows/conventions etc., deserve credit for volume, spending and tax impacts. We quantify the level of influence and resulting returns.
Conversion studies conducted by LSC – pre-and/or-post campaign – use proven methodology applied to the specific situation that identifies visitor/customer trip behaviors (length of stay, lodging, transportation, spending, etc.), influence of targeted media on visitation and spending, along with visitor/customer demographics. The results quantify purchase/visitation and “conversion rates,” spending, economic “return on investment,” and taxes generated, to help marketers assess program effectiveness and any needed changes in media or resource allocation.