Consumer / Visitor Demographic and Behavior Profiles
LSC works with leading local, regional and state destination entities, attractions, retail owners/ managers, cultural venues, improvement districts and others who need to understand their target market through accurate comprehensive user profiles (as the first element in the marketing cycle).
Our clients use profiles to understand their current market and to identify potential “best customers” to ensure their brand’s long-term viability and vitality. Conducted over time, this research illuminates market and customer change, and assesses the real-time effects (effectiveness) of marketing and branding.
Our research approach depends on the nature of the product/service and how/where it is used, and can include on-site intercept interviewing, self-administered e-mail or regular mail surveys, or telephone interviewing.