Website Effectiveness / ROI

The website is often the main gateway from the consumer to your organization, and thus a key component of overall marketing strategy.  Questions website research can answer include:

  • How much does the website contribute to creating customers from site visitors?
  • How much incremental activity and return on investment does your website generate for your product/destination?
  • What is the demographic profile of website users, what are their purchase/travel intentions and behaviors?
  • What effective content improvements does the research recommend to help the website convert visitors to users

Our approach is to utilize the website itself and e-mail addresses to send an online survey to identify users pre-and/or post trip to answer the questions posed above.