Expert ROI Marketing Services + Marketing ROI Analysis in California

Lauren Schlau Consulting offers our expertise in Marketing ROI analysis and ROI Marketing services for our travel, tourism and retail clientele residing in California and the west region of USA. Here are some critical questions for effective marketing: How many people inquire information to your entity? How many ultimately visit and/or purchase (conversion)? What was their purchase economic and fiscal impact? How much did organizational marketing efforts influence visitation and/or purchase?

There are many momentous factors that influence marketing and purchase decision-making:

  • Advertising
  • Promotions
  • Websites
  • Editorial
  • Special events
  • Trade shows and conventions
  • Deserve credit for volume
  • Spending and tax impacts
  • We quantify the level of influence and resulting returns.

Conversion studies conducted by LSC – pre-and/or-post campaign— use proven methodology applied to the specific situation that identifies the visitor/ customer trip behaviors (length of stay, lodging, transportation, spending, etc.), influence of targeted media on visitation and spending, along with visitor/customer demographics.

The results quantify purchase and visitation, as well as conversion rates, spending, economic “return on investment,” and taxes generated, to help marketers assess program effectiveness and any needed changes in media or resource allocation. For further questions and concerns about marketing ROI studies, do not hesitate to contact Lauren Schlau Consulting. We are happy to assist you with all of your marketing ROI necessities and desires!