Success Stories

Case Study | Research to Identify “True” Brand Position, California Parks and Recreation Society

Challenge: California Parks & Recreation Society (CPRS) serves as a resource to support its park and recreation department members successfully run public facil…

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Case Study | Research Led to New Way to BUILD DISTRICT BUSINESS

Challenge:The Sunset Strip Business Assn. (SSBA), which manages the famed Sunset Strip, became aware of declining nightlife volume. The SSBA, local businesses and C…

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Case Study | Visitor Center Impact Research Leverages Funds

Challange: Visit Oceanside operates the Oceanside California Welcome CenterTM(CWC) and needed to know the extent that its CWC operation was generating tourism …

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Case Study | Research to Help Secure Higher Tourism Business Improvement District Funding

Challenge: The Folsom Tourism Bureau wanted to increase its TBID funded revenues by raising the assessment on hotel room sales when the formula came up for renewal.…

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Case Study | Research to Attract Needed & Approp. Business, Downtown Center Business Improvement District

Challenge: Just a few years ago, L A’s downtown had an aging infrastructure, a mainly 9–5 economy and few residents. Basic retail options like a superma…

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Case Study | Research for Building Premier Destination Brand, Santa Monica

Challenge: The Santa Monica Travel & Tourism (then Convention & Visitors Bureau) was formed in 1982 to build tourism in a city with low awareness and limite…

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Case Study | Research for Building Premier Destination Brand, Santa Monica

Case Study | Research for New Design for Growth, Brookfield and FIGat7th

Challenge: Brookfield, an international real estate firm holds major assets indowntown LA, notably the FIGAT7th retail center. Built in the mid-1980s, the cent…

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CASE STUDY | RESEARCH TO RAISE ART MUSEUM AWARENESS & VISITATION

Challange: For planning, marketing and funding, especially to funding partners, MOCA needed to assess the economic value of large high-visibility, cutting-edge…

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Case Study | Focus Group Research Redirects Advertising

Challenge: Solvang is a picturesque Danish themed village located in Santa Barbara County. Although small, the town has robust tourism but most visitors come for th…

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CASE STUDY I RESEARCH ATTRACTS AMERICAN GIRL TO LA (OVER SF)

Challenge: Caruso Affiliated the developer and operator of The Grove retail center in Los Angeles had a multi-level retail space to fill when FAO Schwartz toys clos…

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Case Study | Impact of Homelessness on Hotels

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